Red Band Fruit & Sour Sweets Bags (Swedish Fish, Dolphins & Starfish)

Key Features

• Trusted Red Band brand with strong retail recognition
• RRP: £1.29 per bag
• POR: 30% across all variants
• No artificial colours or flavours
• High impulse purchase appeal
• Ideal for convenience stores, forecourts, schools and cafés
• Available in 3 bestselling variants

Red Band Fruit & Sour Sweets are a proven performer in the impulse sweets category, offering bright, eye-catching packs and familiar, well-loved flavours that customers recognise instantly.

This range combines both classic sweet and sour options, giving retailers flexibility to cater to a wider audience while maintaining a consistent price point and margin. With a £1.29 RRP and a strong 30% POR, these lines are well positioned for high-volume sales in convenience, forecourt and food-to-go environments.

Each variant delivers a soft, chewy texture and bold fruit flavour, with clean-label appeal thanks to no artificial colours or flavours.

Simple, recognisable and easy to sell — this is a dependable addition to any sweets range.

Variant Breakdown

Swedish Fish (Sweet)

• 24 x 100g bags
• Classic raspberry-flavoured fish-shaped sweets
• Sweet profile (no sour coating)
• Strong nostalgic and family appeal

Dizzy Dolphins (Sour)

• 25 x 100g bags
• Sour then sweet dolphin-shaped gummies
• Bright, playful colours and strong shelf presence
• Popular with younger demographics

Sour Starfish (Sour)

• 24 x 90g bags
• Tangy sour-coated starfish sweets
• Eye-catching shape with a sharp, fruity kick
• Great for customers seeking a more intense flavour

Retailer Profit Potential

• RRP: £1.29 per bag
• POR: 30%

A consistent price point across all variants makes this range easy to merchandise and promotes multi-buy purchasing behaviour.

Why Stock This Range

• Recognisable European sweet brand
• Mix of sweet and sour appeals to broader customers
• Strong impulse purchase product
• Easy to merchandise at a single price point
• High repeat purchase potential